Is it expensive to produce 2D animation?

Q&A
2024-11-04 17:02:12
In the past two years, more and more companies have chosen to promote their companies in the form of animation on the platform. Regarding the cost of producing two-dimensional animation, it mainly depends on what aspects are considered.

1. For some companies that use advertising and marketing as their main sales method, 2D animation promotion is more cost-effective.

In some clothing, service, electronic products and fast-moving consumer goods industries, advertising marketing is the main sales method. Compared with the advertising content shot by real people, the promotion in the form of two-dimensional animation will be much better in terms of the novelty of the content, the acceptability of the audience and the range of platforms that can be released. However, the cost is not as high as the cost of video shot by real people, so the cost performance is more appropriate.

2. For some companies that rely mainly on offline sales, the production cost of 2D animation is high, but the effect is better.

For example, in some traditional machinery manufacturing industries, sales are rarely carried out through online promotion, and they rely on salespeople to conduct business offline. The traditional marketing tools are product videos or brochures, and the cost is very low. However, if the enterprise's strength allows, using two-dimensional animation production to simulate different scenes in the mechanical working process can not only achieve real-time simulation of all scenes, but also display the entire working process more intuitively and simply, allowing customers to better understand learn.

From these two points of view, whether it is a traditional industry or an emerging enterprise, it is more suitable to use two-dimensional animation to promote the company's products and services. As for price, in addition to paying attention to the early production price, The marketing profits that can be brought later must also be taken into consideration.
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